Advertising also provides interesting insights to a camera
manufacturer's desired position in the market. These two
ads from 1898 and 1901 make bold statements in order to
catch the public's attention:
It's Better Than Yours!?
This 1898 ad notes that "The Magazine works with the speed and
accuracy of a repeating rifle." Since my Bullard camera came with
most of the original plates and sheaths, I thought to give the
changing magazine a try. Considering the test results, it is not hard to
imagine why this novel design met with limited success and was
always missing the rear leather strap. Although I could get the
magazine to work, it jammed quite frequently, leading me to wonder
about the quality of those 19th century repeating rifles.
Note: The rear strap is still attached to the magazine after the test.
Bullard Folding Magazine Camera, Series B, c.1898 Company and Camera Advertisements